Affinity is hands down the most powerful tool I’ve found for managing my relationships. Period.
Ever had a contact in your CRM with two email addresses and had two records for them that you had to manually merge? Affinity CRM’s machine learning algorithms automatically de-duplicate contacts and companies by analyzing your communications — everything from people with different email addresses to companies with different websites.
Using Affinity’s dynamic filters, you can instantly filter down to the important deals that you have not engaged with recently. We also surface relationships that your team had a strong connection with, but hasn’t engaged with recently.