Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM.

Relationships are the backbone of the world's most successful businesses. Our mission is to build a smart enterprise platform that will revolutionize how businesses manage and leverage their networks.

Why we started Affinity

What we value


A great product is built on top of empathy for its users, from design to engineering to customer success. A great team is no different: built on empathy for and among its team members.


Take ownership! When you see a problem, set out to solve it. Voicing observations, thinking critically together to the best solution, executing, and winning: that is the Affinity playbook.

Team Success

We believe in a whole greater than the sum of its parts - an Affinity team greater than the self. From decision making to personal ego, we ground ourselves in our constant pursuit of the team success.


Openness is as empowering a product value for our customers as it is an internal value for ourselves. To us, it means being unafraid to speak our thoughts, seek help from peers, or receive feedback with an open mind. We are all here to learn from and uplift each other.

Trust and integrity

Technology should free us to focus on the human side of relationships, rather than managing the tools themselves.